![]() ![]() The show will be broadcast on, which claims 14 million unique monthly viewers. "Going Public" will allow viewers to access IPO and pre-IPO investment opportunities at the same terms as institutional investors and, in some cases, before the traditional players can get in. ![]() "We got sick and tired of seeing companies that we all know and love and are customers of – Uber, Lyft, Sonos, Beyond Meat, Aribnb, DoorDash, Pinterest – going public, but where we were locked out," said Goldberg. Marble and Goldberg founded Beverly Hills-based Crush Capital in 2017 to push back against Wall Street privileges and cater to retail investors. "Robinhood has a track record of lying to their customers," he added, pointing to a $65 million fine the SEC leveled against the company for misleading customers about how they make money. "(Robinhood's) response has been disjointed and discombobulated and I think there's a clear opportunity for another firm to step in and truly advocate for middle-class Americans, which is the premise that our company was based on." ![]() "We're at a moment when retail brokerages have been exposed as serving Wall Street oligarchs," said Marble. Getting in on an IPO before a company goes public has traditionally been the preserve of investment banks, financial institutions and professional investors, but "Going Public" aims to bring early access to everyday investors.įollowing the decision by Robinhood to restrict customer transactions, which has precipitated dozens of lawsuits, Crush Capital founders Darren Marble and Todd Goldberg see their initiative as more timely than ever. On Wednesday, Crush Capital, the L.A.-based fintech company behind the series, announced it will accelerate the show's development with a $3.25 million investment from over 30 investors, including Backstage Capital managing partner Arlan Hamilton, fashion brand Tory Burch co-founder Chris Burch and fintech company Acorns co-founder and chairman Walter Cruttenden. The show aimed at everyday investors comes just as the Reddit-and-Robinhood-fueled rise of GameStop shares sent notice to Wall Street that they ignore retail investors at their peril.Īnd it just got some investors of its own. It aims to turn living rooms across the country into a network of mini "Shark Tanks." "Going Public," a series that debuts this summer, will follow five companies over 10 weeks, culminating in NASDAQ IPOs in which viewers are encouraged to invest. A new television show about IPOs thinks it can help upend Wall Street's pecking order, much like Reddit users did. ![]()
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